Adafruit Industries

Questions: 1. What are the origins of Adafruit Industries? 2. Who is Lima Fried and what are her skills? 3. In which industry does Adafruit Industries compete? 4. What are the core competencies of Adafruit Industries? 5. What is the source of sustainable competitive advantage for Adafruit Industries? 6. You are a senior executive working for Adafruit Industries: Describe the target market for Adafruit Industries. 7. What is the purpose of Business Level Strategy? 8. Provide an explanation for each of the four Business Level Strategies and the single integrated Business Level Strategy. 9. You are a senior executive working for Adafruit Industries: Provide your recommended Business Level Strategy to ensure the growth of Adafruit Industries. 10. What is the purpose of corporate level strategy? 11. Provide an explanation of Diversification strategy. 12. You are a senior executive working for Adafruit Industries: Provide your recommended Diversification Strategy to ensure sustainable growth and competitive advantage. Answers: 1. Adafruit was initiated by Limor Fried firstly from her dorm room, working on her final project making an open MP3 Player. Aside making her own project, she started making kits that consist of the materials that can be used by her fellows to accomplish their thesis project goals. It led the milestone to Adafruit Industry. 2. Lima Fried was grew in Boston and earned a degree of BS in Electrical Engineering and Computer Science (EECS) in the year 2005 from MIT. Fried is fully skilled in making new electrical gadgets which are helps DIY for all ages to. Her enormous talent leads many different gadgets that makes people easier n happier to use in daily life; to her credits. 3. Founder and Engineer of Adafruit Industries stated that Adafruit is involved as an electronics manufacturer and educational company in New York City. At the centre of the activity is the dispatch of the opposition New York's Next Top Makers. This opposition "will go about as a business quickening agent for New York based business visionaries, creators and producers, who which are going to be judged by board of specialists and additionally people in general and will get help on the way to commercialization, which is inclusive of business backing, studio space and special mentorship by industry experienced individuals including Shape ways, Adafruit Industries and Honeybee Robotics(Adafruit, 2012). 4. The Core competencies of the company are its source of competitive advantage, which is involved to in performing the method in such a way that it is accountable for being different from its rivals. The core competencies of Adafruit Company are innovation, processes, human resource, marketing, and technology, relation with customers and its associates and many more. Earning core competencies is difficult for organizations, while they are valuable for customers and in some cases they are difficult for competitors develop(Drejer, 2002). Moreover, the core competencies of Adafruit also involve dealing and manufacturing of electrical hardware such as laptops. The company also relies on the education it provides with respect to the technology. 5. The competitive advantages with respect to the sustainability, the company implements value-creatingstrategies. But it does not mean being implemented via any recentcompetitor. These strategies hold valuable, rare and non-substitutable features. Moreover, sustainable, competitive advantages are the benefits, which cannot be replicated and thereby can be sustained for long time(Porter, 2008). 6. The target market of the Adafruit Company is the young generation involved in the excess use of technology. 7. The purpose of Business Level Strategy is to satisfy the requirements and of the customers and their preferences through the best of the industries core competency to receive a good turnout(Goold, Campbell, Alexander, 2003). 8. The four levels of Business Level Strategy are: Competitive Strategy: this strategy gives its customers more benefits in lower prices from other companies. Cost leadership strategy: This strategy is applied to attract a greater number of customers to its side by reducing the price of the products than other companies. Differentiation Strategy: this strategy is applied when a company provide some unique or valuable services to its customers. A team with high skills and creativity, strong marketing and the best quality reputation makes this differentiation worth working. Focus Strategy: Focus Strategy works on a smaller number of customers. It is impressive to focus quality on small number other than more customers and less quality(Conklin, 2009). 9. The strategy recommended to the Adafruit is cost leadership strategy(Conklin, Applying Differentiation Strategies: Teacher's Handbook for Grades 3-5, 2007). The reason behind this recommendation is that the company is already thriving within the competitive market and thus needs to focus on the targeted market now. 10. The purpose behind adopting corporate level strategy to focus on the concerns based on the strategicdecisions, which a respective business makes and thus get influenced in terms of whole. 11. One of the most intellectual corporatestrategiesis used in order to enter in new markets or industries which are not part of the business operations currently. At the same time, creating a new product for new markets recognised. 12. The diversification strategy recommended to the Adafruit Company is in terms of getting sustainable growth with respect to their sales and profits within the current market such as grow in demand as well as with an intention of becoming a well developed industry. This might help in brand image building as well as product quality protection. Reference Adafruit. (2012, October 18). Adafruit. Retrieved May 19, 2016. Conklin, W. (2009). Applying Differentiation Strategies. Teacher Created Materials. Conklin, W. (2007). Applying Differentiation Strategies: Teacher's Handbook for Grades 3-5. Shell Education. Drejer, A. (2002). Strategic Management and Core Competencies: Theory and Application. Greenwood Publishing Group. Goold, M., Campbell, A., Alexander, M. (2003). Corporate-level strategy: creating value in the multibusiness company. J. Wiley. Porter, M. E. (2008). Competitive Advantage: Creating and Sustaining Superior Performance. Simon and Schuster.